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	<title>Dr. Chris</title>
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	<description>Psychological Adventures in Shopper Marketing</description>
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		<title>Gender Role Conformity, Behavior, and &#8230; Shopping?</title>
		<link>http://thex.biz/chrisgray/?p=203</link>
		<comments>http://thex.biz/chrisgray/?p=203#comments</comments>
		<pubDate>Wed, 12 Jan 2011 14:06:33 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Emotions]]></category>
		<category><![CDATA[Insights]]></category>
		<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Shopper Psychology]]></category>
		<category><![CDATA[Emotion]]></category>

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		<description><![CDATA[I happened upon this video of a social psychology experiment, and I think it&#8217;s fascinating. Unfortunately, there is no sound but it&#8217;s not really that important. Here&#8217;s the setup: The experimenters placed signs on two entrances to the same building. As you can see the doors are next to each other and either one will [...]]]></description>
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		<title>Caffeine Makes Us Easier to Persuade</title>
		<link>http://thex.biz/chrisgray/?p=1074</link>
		<comments>http://thex.biz/chrisgray/?p=1074#comments</comments>
		<pubDate>Wed, 03 Nov 2010 15:15:20 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Shopper Psychology]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Persuasion]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[A 2005 study found that those drinking caffeine are more likely to be influenced by persuasive messages. Suddenly, providing free coffee to shoppers seems like a very smart strategy. Before the attempt to change their minds, half the participants were given moderate doses of caffeine, while the other half took a placebo. Both groups were [...]]]></description>
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		<title>PSYCH! The Trouble with Delayed Gratification</title>
		<link>http://thex.biz/chrisgray/?p=570</link>
		<comments>http://thex.biz/chrisgray/?p=570#comments</comments>
		<pubDate>Tue, 28 Sep 2010 15:27:01 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Shopper Psychology]]></category>
		<category><![CDATA[Delayed gratification]]></category>
		<category><![CDATA[Marshmallow Test]]></category>
		<category><![CDATA[PSYCH!]]></category>

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		<description><![CDATA[Being asked to postpone gratification of our needs or desires is difficult, even when we know it will pay off with additional benefits. The classic experiment, The Marshmallow Test, is one of my favorites. Basically, the researcher gives a child a single marshmallow and tells them that they may eat it immediately or they can [...]]]></description>
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		<title>Can Empty Shelves Motivate Shoppers?</title>
		<link>http://thex.biz/chrisgray/?p=695</link>
		<comments>http://thex.biz/chrisgray/?p=695#comments</comments>
		<pubDate>Mon, 13 Sep 2010 22:29:11 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Shopper Psychology]]></category>
		<category><![CDATA[Motivation]]></category>
		<category><![CDATA[Out-of-Stocks]]></category>

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		<description><![CDATA[Recent research suggests that an out-of-stock item can actually motivate shoppers to purchase similar type items in the store. When shoppers see an item has been &#8220;sold out&#8221;, they often feel that they are missing out on something and experience a sense of urgency to make a similar purchase in the category. Far from suggesting [...]]]></description>
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		<title>What are your favorite places to shop online?</title>
		<link>http://thex.biz/chrisgray/?p=920</link>
		<comments>http://thex.biz/chrisgray/?p=920#comments</comments>
		<pubDate>Mon, 13 Sep 2010 15:37:00 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Shopper Behavior]]></category>
		<category><![CDATA[Best-In-Class]]></category>
		<category><![CDATA[online]]></category>

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		<description><![CDATA[Just out of curiosity, I&#8217;d like to know where you like to shop online and why. I have two: Amazon.com: Ultra-convenient, great prices, and there is almost nothing you cannot buy here. I have a Prime membership, so two day shipping (which usually arrives next day) is free and overnight is just $3.99. Since there [...]]]></description>
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		<title>The Failure of &#8220;Shopping Psychology&#8221;</title>
		<link>http://thex.biz/chrisgray/?p=620</link>
		<comments>http://thex.biz/chrisgray/?p=620#comments</comments>
		<pubDate>Tue, 07 Sep 2010 15:40:41 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Shopper Psychology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA["Shopping Psychology"]]></category>
		<category><![CDATA[Manipulation]]></category>

		<guid isPermaLink="false">http://thex.biz/chrisgray/?p=620</guid>
		<description><![CDATA[As a psychologist working in the world of marketing, it is very important to me to stay close to the standards, perspectives, and expectations of my training and profession. In fact, professional development was significant part of my training in which these standards were drilled into our heads. Among these was the idea that psychologists [...]]]></description>
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		<title>Mean Green?</title>
		<link>http://thex.biz/chrisgray/?p=965</link>
		<comments>http://thex.biz/chrisgray/?p=965#comments</comments>
		<pubDate>Tue, 10 Aug 2010 22:16:27 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[Sustainability]]></category>

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		<description><![CDATA[Now THIS is interesting. A recent study suggests that people who purchase environmentally friendly products are more likely to act dishonestly. It seems it has to do with a psychological phenomenon called &#8220;the licensing effect&#8221; in which people feel that doing good deeds in one aspect of their life affords them the right to misbehave [...]]]></description>
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		<title>The Dr. Chris blog is under construction &#8230;</title>
		<link>http://thex.biz/chrisgray/?p=1028</link>
		<comments>http://thex.biz/chrisgray/?p=1028#comments</comments>
		<pubDate>Fri, 04 Dec 2009 14:29:06 +0000</pubDate>
		<dc:creator>Dr. Chris</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Hello and thanks for checking in on our blog! We are currently making improvements to the design and functionality of the site. We plan to be back up and running very soon. Please check back again! Thanks! Dr. Chris]]></description>
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		<item>
		<title>Dinner Discussion Groups- W5</title>
		<link>http://thex.biz/chrisgray/?p=1007</link>
		<comments>http://thex.biz/chrisgray/?p=1007#comments</comments>
		<pubDate>Thu, 03 Dec 2009 15:45:54 +0000</pubDate>
		<dc:creator>Becky M</dc:creator>
				<category><![CDATA[Psychology]]></category>
		<category><![CDATA[New Research Methodolgy]]></category>

		<guid isPermaLink="false">http://thex.biz/chrisgray/?p=1007</guid>
		<description><![CDATA[I received a white paper in my inbox last night from W5 (here&#8217;s a link to their website and blog). The white paper discusses a spin on the traditional focus in a casual dinner party setting. Participants, clients and moderators all sit around a dinner table for an in-depth discussion. W5 claims this more relaxed environment helps [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LG&#8217;s Corporate Responsibility</title>
		<link>http://thex.biz/chrisgray/?p=1003</link>
		<comments>http://thex.biz/chrisgray/?p=1003#comments</comments>
		<pubDate>Wed, 02 Dec 2009 14:28:48 +0000</pubDate>
		<dc:creator>Amanda</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thex.biz/chrisgray/?p=1003</guid>
		<description><![CDATA[Cyber-bullying is an increasingly frightening problem for teens and parents alike.  LG has taken it upon themselves to launch a series of commercials (starring James Lipton) that confronts this issue.  This is smart on many levels.  First, they are encouraging teens to &#8220;ponder&#8221; before sending out potentially hurtful messages.  Second, they are calming a fear [...]]]></description>
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