Cyber-bullying is an increasingly frightening problem for teens and parents alike. 

LG has taken it upon themselves to launch a series of commercials (starring James Lipton) that confronts this issue.  This is smart on many levels.  First, they are encouraging teens to “ponder” before sending out potentially hurtful messages.  Second, they are calming a fear that may actually prevent parents from purchasing mobile phones for their children.  Third, they are doing it with a sense of humor, as James Lipton transfers his beard to teens to help them gain perspective. 

LG is promoting comfort, trust, humor, and responsibility all in one ad.  Excellent.

Check out the “Catfight” ad below: