A New Way to Play

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Shopping for beauty products, especially at Sephora, is commonly equated to the adult version of a candy store, letting grown women retreat to a time when they got lost in the indulgent colors, sounds, and smells of the delicious treats.  Now shopping for beauty has taken another cue from its predecessor: a vending machine.

New Beauty launched their first ever “automated beauty bar” in Miami, Florida’s Aventura Mall with deluxe samples of luxury beauty brands.  This idea originated from knowing 87% of NewBeautyBeauty Influencer Panel of readers were open to new methods of sampling beauty products.

What makes this even more interesting is shoppers pay for these samples.  Based on knowing women shop for beauty to explore and experiment hoping they will uncover a better self, I think women will take several $3 bottles of hope.

Read more on the New Beauty SampleBar.

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